FFML Artist Handbook

This is meant to be a handbook as well as a guide. We know this is a new experience for most venues and want First Friday Main Line to be a great experience for all.

We are providing the help necessary to get you started and are here to answer any questions that may arise. We are hoping to ease the transition to becoming a self-sufficient host for these events. Please feel free to ask questions and we can help with ideas. Please email info@firstfridaymainline.com with questions and concerns.

I. For the Venue:
Prior to event:

  • The Venue must make arrangement for refreshments for the evening of the event.

  • The Art venue is responsible for all communication with artist about details and planning of the show. For help obtaining an artist or performer for your event contact info@firstfridaymainline.com at least 8 weeks prior to the FFML event.

  • Visual Art is to be displayed a minimum of one week and a maximum of four weeks. At the very latest it must be removed by the Thursday before the next First Friday event.

  • For Visual Artist, the installation of the art work is the responsibility of the artist. The artist should contact the hosting venue to make arrangements for display of art work. Depending on the venue, the art work may be displayed on easels, placed on a suitable support base, or be ready to hang on the walls.

  • Decide the level of involvement with selling or representing the artwork and what staffing requirements will be needed for the first Friday event from 5-10 pm (FFML is a non-profit organization and takes 30% commission and will return 15% to venue or agent)

  • Performing Art venues will need to communicate with the performing artist about the space they will need and what logistical and equipment needs they may have; what arrangements should exist for the Artist to sell merchandise (CDs, books, etc.) To book an entertainer for your event a fee may apply based on available FFML budget. If you would like to reserve an entertainer for your FFML event please contact info@firstfridaymainline.com 8 weeks prior to the event.

  • Provide the website listing with information about your event 8 weeks prior to the FFML event. (IMPORTANT: submit three months of listings in advance in order to load the website & properly promote the event.)

Listings should be submitted to eventlisting@firstfridaymainline.com as follows:
  1. Date & Time
  2. Please limit your description to 4 concise sentences.
  3. Include 1 additional sentence for contact information about the specific event.
  4. Please attach 1 image per event. Images should be submitted as a JPEG or GIF at 72 dpi with the smallest size of 4”. DO NOT submit PDF or images embedded in Word documents.
  5. Please submit a Caption for the image.

Example Listing:(for more examples visit the event section of http://www.firstfridaymainline.com)


  • Train and prepare your staff about FFML and encourage everyone to promote and create a buzz.

  • Self promote by sending out to your mailing list, create handouts and talk about upcoming events to your customers.

  • To help you market, FFML has create a monthly emailable newsletter. If you would like the monthly newsletter emailed to your customers, submit the email list to mailinglist@firstfridaymainline.com If you would like to forward this on your own, sign up for the FFML mailing list via the website, receive the newsletter and forward it to your list.

  • Distribute the map to customers and advertise the upcoming event by poster or mailing

  • Download & print event listing from http://www.firstfridaymainline.com to distribute with map.
Day of the Event:
  • Put out refreshments

  • Clear appropriate floor/staging space for Performing Artists, and, to the extent possible, clear window displays so pedestrian traffic can see the event taking place inside.
II. For Visual Artist:
Prior to event:
  • 8 weeks prior to the event, contact the hosting venue and discuss how artwork will be displayed. (For example: easel, wall display, suitable support base) Visual Art is to be displayed a minimum of one week and a maximum of four weeks. Determine this time frame with venue prior to event. Determine how you will handle the sale of your artwork. Will the art venue invoice and collect funds? or do they want the customer to contact the artist directly. (FFML is a non-profit organization and takes a 30% commission and will return 15% to venue or agent.)

  • 8 weeks prior to the event, provide the website listing with information about your event. (IMPORTANT: submit three months of listings in advance in order to load the website & properly promote the event.)

Listings should be submitted to eventlisting@firstfridaymainline.com as follows:
  1. Date & Time.
  2. Please limit your description to 4 concise sentences.
  3. Include 1 additional sentence for contact information about the specific event
  4. Please attach 1 image per event. Images should be submitted as a JPEG or GIF at 72 dpi with the smallest size of 4”. DO NOT submit PDF or images embedded in Word documents.
  5. Please submit a Caption for the image.

Example Listing: (for more examples visit the event section of http://www.firstfridaymainline.com)


  • Artist must provide biographical material to the venue as needed to promote event.

  • Coordinate all promotion efforts with the venue Consider invitations, Flyers, website links, evites.

  • Have all work ready for display, tagged and labeled for the night of the event.

Example:

  • In addition, provide a list of artwork, including the title, medium and price.

  • Visual Artists are responsible for the installation of their artwork

  • The artist understands that the participating First Friday Main Line art venues do not insure exhibited work.

Evening of the Event:
  • Bring biographical information or business cards to hand out during the event.

  • Artist MUST BE at the opening or have representative present.

III. For Performing Artist:
Prior to event:
  • 8 weeks prior to the event, visit the venue to determine the physical and logistic requirements for staging your performance.(For example: Floor space needed and location of power outlets). Determine what equipment is needed and who will provide it (for example: lectern/podium, microphone, amplifier, extension cords, power strips, CD player). Discuss with the venue set up times and details. (For Example loading in equipment) Discuss the parking arrangements for you and your performers (meters free after 5:00 on First Friday). Discuss what arrangements should exist for the Artist to sell merchandise (CDs, books, etc.)

  • 8 weeks prior to the event, provide the website listing with information about your event.

Listings should be submitted to eventlisting@firstfridaymainline.com as follows:
  1. Date & Time
  2. Please limit your description to 4 concise sentences.
  3. Include 1 additional sentence for contact information about the specific event
  4. Please attach 1 image per event. Images should be submitted as a JPEG or GIF at 72 dpi with the smallest size of 4”. DO NOT submit PDF or images embedded in Word documents.
  5. Please submit a Caption for the image.

Example Listing: (for more examples visit the event section of http://www.firstfridaymainline.com)


  • Artist must provide promotional material to the venue as needed to promote event.

  • Coordinate all promotion efforts with the venue, Consider invitations, Flyers, website links, and evites.

  • Have your performance planned, rehearsed, and sequenced.

  • Provider literature and promotional material for distribution the night of the event. Include a performance program to avoid interruption while playing.

Day of event:
  • Arrive with sufficient time to set-up, park, and ready to perform no less than 45 minutes prior to your performance. Don’t forget all promotional material and equipment.